A global brand – with its home in northern Germany
Speedlink product development is open to innovation and monitors tomorrow’s trends – with the rapid speed at which the market develops requiring the closest attention and maximum flexibility. Constant monitoring – from development and production through to market presentation – guarantees exceptional product quality, and is the basis for the company’s continued success. The manufacturer behind the Speedlink brand is the global company Jöllenbeck GmbH. Founded in 1974, the company has a long-standing tradition and incredible expertise in the fast-paced electronics industry. It has driven forward the development of this sector with incredible energy and creativity – and has been truly pioneering in the process. Today, its employees – of which there are 250 – continue to write this success story each and every day.
Tim Jöllenbeck – CEO
Michael Eisenblätter – CEO
Dirk Schunk – Director Business Unit
Brief history of the company
The second world war is drawing to a close, and Germany lies in ruins. It is at this time, on 16 February 1945, that Bernd Jöllenbeck is born. In the post-war years, his parents run a small convenience store at the company’s present location in Weertzen. After completing his schooling, Bernd Jöllenbeck completes an apprenticeship and then moves to the company Dr. Oetker in nearby Hamburg. His textbook career starts at this conglomerate, where he continually climbs the ladder in sales. When he is ultimately given the opportunity to take over as head of sales for northern Germany, Bernd decides to strike out on his own. He does this for two reasons: first, he doesn’t want to lose direct contact with customers; second, he sees this opportunity as a testament to his skills – which make him think: why not work for myself? He doesn’t entertain the option of taking over his parents’ convenience store as he doesn’t see a thriving future in it – how right he is. At just 29 years old, on 1 April 1974 he founds Jöllenbeck GmbH. The company starts selling aluminium cases for technical equipment from GSA.
This then paves the way into the electronics sector, with customers supplied via companies such as the German electronics retailer Conrad. This allows the network – and the company – to expand gradually over time. Tim Jöllenbeck, Bernd’s son, is involved in the business since a youngster. At the age of just 14, he flies to Asia together with his father. Initial contact is established with the Far East way back in the late-70s, as Bernd identifies very early on that Asia would become the future factory of the electronics sector. In the mid-90s the company starts developing and selling its own speakers, as existing suppliers were no longer able to offer products of a high enough quality. Consequently, a virtue is made out of a necessity. The first speakers are sold under the Soundlink brand. Jöllenbeck also sells gaming accessories, which it has been doing right since the days of the C64 and Atari. 1998 marks the start of a new phase: owing to a huge lack of products in the electronics sector, Speedlink is founded, which – in addition to just offering gaming accessories – starts expanding its product range. Today, Speedlink can be found in over 30 countries across four continents. Its product portfolio includes PC, video gaming console and handheld accessories. Above all, Speedlink represents value for money, combining cutting-edge technologies with design excellence and outstanding functionality.to the whole family history